The Problem is choice

Its coming up to my birthday and I am looking at things i want i.e. More gadgets so i am looking at a new phone i dont need anything overly fancy like a smart phone because i have my palm lifedrive so all i really need is a good solid 3G phone, so you would think that wouldn’t be a problem but it is because you start looking at a phone for me it was the Nokia 6280 i like it and set about finding the best deal but then you see another phone you like each time the price gets bigger and then you go back and end up going in circles.

Now lets see why we have soo much choice and it seems it is a unlikely culprit Money It could be, but it isn’t. No it is creativity we are too creative for our own good, we get a good idea and then that propogates into thousands of others spawning a new generation of people who couldn’t live without this thing whatever it may be. Which all equals a fustrating buying experience when you dont know exactly what you want.

technorati tags:choice, consumer, prosumer, nokia, phone, smartphone, palm, creativity

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